An extraordinary episode by Lapo Elkann | Otisopse Stories

Every brand has a specific moment when it realizes it's done something extraordinary. For us at Otisopse, that moment came on an ordinary evening, on a street in Naples that, for a few hours, transformed into the center of the world.

Our shoes had begun to stand out. Craftsmanship, quality, and unique design were attracting more and more customers. The energy in our stores was that of someone building something special, but nothing had prepared us for what was about to happen.

That evening, outside a well-known restaurant, a man with impeccable taste stopped in front of our window. His attentive gaze scrutinized every detail, with the curiosity of someone looking not simply for a pair of shoes, but for a statement of style, personality, and identity. Then, without hesitation, he entered.

Moments later, the whole of Naples was talking about him. After all, he wasn't just any man. His name is synonymous with elegance, avant-garde, and charisma. He's been called "the most elegant man in Europe." An icon who doesn't follow fashion, but anticipates it.

It was Lapo Elkann.

He left our store with ten pairs of shoes and an enthusiasm that spread throughout the city. From that moment, his visit wasn't just an extraordinary event, but the beginning of something bigger. Our name began to circulate among the people who truly matter in the worlds of fashion, entertainment, and sports. From customers, they became supporters. From supporters, they became friends.

It was at that moment that we realized we were no longer just a brand. We were creating something that would leave its mark.

If you're an Otisopse customer, you probably have something in common with those who recognize the value of well-made things. Choosing a pair of shoes isn't just a matter of fashion, but of identity.

And if you're here, it means you too have extraordinary taste.

Welcome to the world of Otisopse. 💙